Our Story
The only registered charity in the UK solely dedicated to providing emergency medical response vehicles. Each vehicle can arrive within those vital seconds/minutes before a road or air ambulance to initiate lifesaving treatment.
Arrive Alive is the UK’s only registered charity of its kind, founded by Debbie Roscoe a mother on a lifesaving mission.
Arrive Alive emerged from a deeply personal and challenging journey. Debbie’s youngest daughter, Ellie has defied medical odds to survive the last decade of health battles and recently underwent major life-changing bowel surgery in July 2024. During the uncertain and darkest days in the hospital, Debbie sought a way to channel her energy positively. She established Arrive Alive, the UK’s only charity dedicated solely to funding lifesaving, voluntary-operated 999 vehicles for West Midlands Ambulance Community First Responder groups.
Initially, the goal was to fund one vehicle to express gratitude for the exceptional care Ellie received. However, the need was far greater than anticipated, leading to the launch of two vehicles. This marked the beginning of a journey that revealed the widespread necessity for such support across various communities. Despite receiving no government funding and facing the challenges of a global pandemic and her daughter’s ongoing health battles, Debbie has driven Arrive Alive to remarkable success. In less than seven years, the charity has funded thirteen lifesaving voluntary-operated 999 vehicles and essential equipment for communities across the Midlands, Warwickshire, and Worcestershire. The demand for these resources continues to grow, and fundraising efforts are ongoing to provide even more lifesaving support for communities in need.
Arrive Alive is the UK’s only registered charity that is solely dedicated to funding lifesaving voluntary operated vehicles and equipment for Community First Responders (CFR’s) approved by West Midlands Ambulance Service. CFR’s are volunteers trained by West Midlands Ambulance Service who can attend a 999 call in those vital seconds/minutes prior to a road or air ambulance. Arrive Alive is a none government or NHS funded charity.