Arrive Alive is proud to announce that its founder, Debbie Roscoe, has been named a finalist in the prestigious BBC Midlands Make A Difference Awards 2025 in the Fundraiser of the Year category.
The announcement was made live on BBC WM by the legendary broadcaster Ed James, following an overwhelming response to the awards, with hundreds of nominations submitted from across the Midlands.
Debbie has been recognised for her outstanding commitment to saving lives across the region through her tireless fundraising and leadership of Arrive Alive the UK’s only registered charity dedicated to funding vital lifesaving emergency vehicles and equipment for Community First Responders. These vehicles are not government-funded, yet they play a critical role in delivering early intervention during medical emergencies before an ambulance arrives.
“I’m truly honoured to be named a finalist among so many inspiring individuals,” said Debbie Roscoe. “This recognition isn’t just for me it’s for everyone who supports Arrive Alive and believes in our mission to save lives in communities where every second counts.”
Debbie’s dedication has helped Arrive Alive fund emergency vehicles and equipment, directly contributing to the survival and recovery of countless individuals in urgent need of medical attention.
The winner will be announced at the BBC Midlands Make A Difference Awards ceremony later this year.