Arrive Alive, the UK’s only charity dedicated to funding voluntary 999 vehicles for West Midlands community first responders, recently welcomed The High Sheriff of the West Midlands, who met with the charity’s founder, Debbie Roscoe. This significant meeting aimed to showcase the life-saving work Arrive Alive undertakes in local communities, highlighting the impact of their operations and the importance of their mission.
Founded by Debbie Roscoe, Arrive Alive emerged from a deeply personal journey. After her youngest daughter, Ellie, faced a life-threatening illness in 2017, Debbie transformed her family’s ordeal into a force for good. During the challenging times in hospital, when uncertainty loomed over Ellie’s recovery, she resolved to create a charitable initiative that would help others in need. Thus, Arrive Alive was born, with the initial goal of funding a single vehicle to thank the local ambulance service for their care. However, the need for support quickly expanded, leading to the deployment of two vehicles instead of one, and subsequently, the charity’s growth into a vital community resource.
The High Sheriff expressed enthusiasm during the visit, stating, “I had the wonderful time visiting Arrive Alive, the UK’s only registered charity dedicated to supporting the ambulance service. As the High Sheriff of the West Midlands, I was eager to learn more about the vital work this organisation does to save lives within our communities. Arrive Alive is uniquely positioned, solely funded by public donations and committed to providing voluntary operated 999 vehicles and essential medical equipment.”
Between June 2024 and January 2025, Arrive Alive vehicles responded to over 1,950 life-threatening 999 calls, underscoring the significant role they play in the community. Currently, Arrive Alive has funded thirteen voluntary operated lifesaving vehicles, with an ongoing need for additional vehicles to enhance their reach and impact. This capability to respond swiftly to emergencies is one of Arrive Alive’s most compelling features, as every second can be crucial in saving a life.
In addition to their emergency response vehicles, Arrive Alive has funded a number of publicly accessible defibrillators and bleed kits within communities. This initiative ensures that vital equipment is readily available, increasing survival rates in critical situations. Furthermore, the charity supports CPR training sessions, empowering community members with essential lifesaving skills. The collaborative efforts of Debbie and the Arrive Alive team continue to foster a community-focused approach to saving lives, making a lasting impact on people within the West Midlands .
To find out more about The High Sheriff meeting Debbie visit https://www.highsheriffwestmidlands.com/events-post/arrive-alive-wednesday-5th-march-2025/

