A powerful alliance came together recently as: Arrive Alive, The Frank Bruno Foundation, and the Drop The Knife Campaign. The gathering marked an inspiring milestone in the lead-up to DeadLegz’s ambitious undertaking – rowing 3,000 miles across the Atlantic Ocean as part of the World’s Toughest Row.
This event was more than just a meet-up; it was a moment of unity and purpose. The three beneficiary charities had the chance to connect, share stories, and spotlight the crucial work they’re doing in communities across the UK – from mental health support to knife crime prevention and life-saving emergency medical response.
The DeadLegz crew – Rob Oliver, Matt Humphries, Kevin Joynes, and Tom Hayward – are training hard and pushing boundaries to raise awareness and funds. Their challenge is immense, but they’re not doing it alone. A heartfelt thank you goes out to those who have already played a vital role in supporting this mission, including the incredible Joynes family, Valhalla Gyms Redditch, Viking Performance, GlastonBeoley Music Festival, BBC Hereford & Worcester, and Gareth Downing Media for your outstanding behind-the-scenes support.
But the journey is far from over.
Sponsors Needed – Join the Mission
DeadLegz are actively seeking sponsors to help power their crossing and make a meaningful difference. Sponsorship packages offer the unique opportunity for businesses to have their name or logo featured on a global stage, aligning with a cause that truly saves lives and changes futures.
This is your chance to become part of something extraordinary.
Whether you’re an individual, a business, or a community group – your support could be the difference that helps carry the DeadLegz team across the Atlantic and beyond.
To find out more about sponsorship opportunities contact info@arrivealiveresponse.co.uk

